MR.PACHARA BUTTAYOTEE

F U L L - T I M E

08.2022 - NOW

• Associate Director
Arise by Infinitas Co., Ltd.
(Infinitas by Krungthai and Accenture Solutions Co., Ltd.)

Responsibilities

• Responsible for the design and implementation of all the experiences a user has when interacting with a digital tool. In addition, Ensure that all elements of the online user experience are optimized for improved usability, usefulness, and exceptional visual design.

• Design compelling user experience and interfaces in accordance with the business strategic objective and the UX/UI principles and standards defined by user experience architects in order to create omnichannel experience

• Work with research team from Infinitas to understand the target user's needs and how they penform tasks to create a customer-centric technology solution and interface

• Collaborate with product and development teams to design the application user interfaces, including site maps, wire frames, and high-fidelity prototypes

• Facilitate design thinking workshops with users to gather feedback, research and test hypothesis

• Manage the overall user interface design effort, create graphic and visual designs

Tools:

• Figma

2022 - 08.2022

• SENIOR UI DESIGNER
Ogilvy & Mather (Thailand) Co., Ltd.

Responsibilities

• Build storyboards to conceptualize designs and convey project plans to clients and management.

• Execute all visual design stages from concept to final hand-off to developer.

• Design the aesthetics to be implemented within a website or product, from the layout menus and drop-down options to colors and fonts.

• Collaborate with product management and developer to define and implement innovative solutions for the product direction, visuals and experience.

• Improve the look and feel of interactive website.

• Conduct testing of completed applications, websites and software to Assess user experience.

• Presenting ideas and website designs to customers to impress.

Tools:

• Adobe XD

• Adobe Photoshop

• Adobe Illustrator

2020 - 2021

• CREATIVE GROUP LEADER
• SENIOR UX/UI DESIGNER
Shareinvestor Thailand Co., Ltd.

Responsibilities for CREATIVE GROUP LEADER

• Mentor and encourage creative team members to foster a positive work environment.

• Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team.

• Participate in and provide regular opportunities for professional development and growth to team.

• Report progress of projects at major stages of their conception, creation, and execution.

• Ensure designs and content reflect consistently and positively the brand image and company ideals.

• Work with internal and external strategic partners to create products using the most current industry best practices.

• Serve as a liaison between the marketing and creative team and between the creative team and individual clients.

• Anticipate problems that may impede a project from completing on time and implement solutions.

• Presenting ideas and website designs to customers to impress.

Tools:

• Adobe XD

• Adobe Photoshop

• Adobe Illustrator

• Adobe Indesign

• Keynote

• Number

• Pages

• Microsoft Word

• Microsoft Excel

• Microsoft Teams

• Basecamp

• Toggl Plan

• Monday

Responsibilities for SENIOR UX/UI DESIGNER

• Analyze customer responses and website data to determine high traffic web pages and why some perform better than others.

• Create wireframes, storyboards and review site maps to effectively communicate interaction and design ideas.

• Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks.

• Create overall concepts for the user experience within a business webpage or product, ensuring all interactions are intuitive and easy for customers.

• Design the aesthetics to be implemented within a website or product, from the layout menus and drop-down options to colors and fonts.

• Presenting ideas and website designs to customers to impress.

• Account for and track the human-computer interaction (HCI) element of a design.

• Create surveys for research through various social media platforms to gather feedback on user's ease of use.

• Conduct testing of completed applications, websites and software to Assess user experience.

• Combine interface design concepts with digital design and establish milestones to encourage cooperation and teamwork

• Improve the look and feel of interactive website.

• Design other materials such as factsheet, annual report, sustainability report.

Tools:

• Adobe XD

• Adobe Photoshop

• Adobe Illustrator

• Adobe Indesign

• Slack

• Basecamp

• Teamwork

• Microsoft Teams

• Toggl Plan

2019 - 2020

• TEACHER ASSISTANT 
Department of Creative Arts,
Faculty of Fine and Applied Arts,
Chulalongkorn University

Responsibilities

• Assist teachers teach elementary graphic design subjects.

2017 - 2018

• COORDINATE OFFICER
IAESTE Thailand,
King Mongkut's University of Technology North Bangkok

2015 - 2016

• CREATIVE OF EVENT
SP Creative Maker Co., Ltd.